Your marketing team knows that to effectively advertise your brand they have to take advantage of online and offline strategies. Digital ads, when used right can deliver remarkable results for your business. Targeting the right audience at the right time will surely get their attention. However, digital marketing has its limitations. For example, if your target market is 60 year old males the chances of this audience to be on Facebook are slim. You can’t expect 60 year olds to be on Facebook or Instagram. This is why it is important to explore all possible marketing options available. One marketing strategy that is often overlooked is a display booth.
While there are people who prefer to do transactions online, there are those who are more interested in knowing a brand that they can actually see and touch. A good number of people feel more compelled to purchase or invest when they can see and hold the products themselves. As business owners, you have to understand that not everyone is tech-savvy. This is why display booths are a hit because people can see the products and they can ask you questions directly if they have concerns.
Being readily available to answer their questions and provide clarity will result in a high probability that they will buy from you. Imagine the inconvenience when someone tries to send you an email with their list of questions and they have to wait for a couple of days sometimes even weeks to get a response and when that day comes, they won’t be as interested as they were when they sent you that email.
When you’re in business, always make display booths a part of your marketing campaign. Display booths are tricky though. You don’t just participate, choose a spot and then sit there and display your products at the table and wait for people to come because if this is how you prepare for a booth display, trust us, no one is going to be drawn to your booth. Most businesses that have been participating in exhibition displays hire reputable display designers. What does a display designer do? Let’s find out.
What Does A Display Designer Do?
Display designers, as the name implies, are people who design display booths. These exhibitions can be displayed in galleries, trade events, public events, museums, private business and libraries. Here’s a lowdown of their responsibilities:
Before they start designing they will first talk to you about the kind of look you want to achieve. They will ask you about your requirements so they can start planning the design. Aside from your predilections, they will also collect pieces of information about your brand and the products you sell as well as the services your brand offers.
After collecting data, they will come up with a feasible quote. When you have come to an agreement about the price they will again go through the design and ask for your feedback if there is anything you want to add or remove. Besides the design your display designer will also talk about the budget as well as the time frame.
They will need information about the dates of the display and the venue. Sketches or 3D images are presented to you once the design has been finalized so you can visualize your booth better. The display designer will then get to work ensuring that the specifications are met and the expenses stay within budget and the work is done before the target date. They will also work collaboratively with suppliers, specialists and contractors as well as lighting technicians. On the day of the display, they will transport the booth at the venue, install it and when the show is over they will also dismantle it.
Hiring a display designer is an investment because if the booth is designed strategically and skillfully, it will attract X number of potential customers to your booth.